Distilled in the southern Swedish town of Ahus, this vodka has become the world’s No. 3 premium spirit and one of the country’s most recognizable brands. With its range of flavors from peach to blackcurrant, Absolut is established as a ‘luxury vodka’! However, the sale of V&S, maker of Absolut vodka, has been one of the major issues plaguing the alcohol beverage industry since last year. But the QUESTION is who will get it? (Did you know that the biggest single market for Absolut is the U.S.?)After 90 years in the Swedish government’s hands, Absolut vodka is about to be offered up for sale with its parent company V&S Vin & Sprit AB, along with five other companies in which the state holds significant stakes. The government is just waiting for a parliamentary nod not later than Friday. With an estimated price tag of $5.7 billion, potential buyers include market leader Diageo PLC, Pernod Ricard SA, and Fortune Brands, which already has a distribution deal with V&S.
This liquor has more jewels in its crown – Artists and designers such as Andy Warhol, Jean-Paul Gaultier, and Gianni Versace have lent their talent to the bottle-focused ads that have appeared on billboards and magazines worldwide. Moreover rock star Lenny Kravitz wrote a song specifically for an Absolut campaign.
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