Millions and millions have gone into the cosmetic industry, especially to combat the age-old problem of aging. It may however be safe to say that La Prairie might have just come closest to the solution. With its own anti-aging solution, that is! Based on a rare discovery of ‘survivalist’ plants, the haute house of skincare has designed an anti-aging duo that was unveiled at the TFWA Exhibition in Cannes. The Cellular Swiss Ice Crystal Cream and Cellular Swiss Ice Crystal Dry Oil will be launched globally in February 2014.
The rich cream and dry oil have been concocted to wage a war against aging. Aimed at repairing skin damage resulting from travel, stress, sleep deprivation and pollution, their patent-pending Swiss Ice Crystal Complex is made with algae and extracts of plants found in the Swiss Alps and resilient to extreme climate. According to the brand, this Swiss Ice Crystal Complex helps skin adjust to skin-ageing stressors, and supports cell renewal, delivering increased hydration and resilience. The DNA-protecting plant power also helps skin to protect itself from the visible signs of accelerated ageing, resulting in skin that’s younger looking.
La Prairie Director of Innovation Dr. Daniel Stangl stated, “I’ve been with the brand since 1993, through 20 years of ground-breaking, innovative launches, and the new Cellular Swiss Ice Crystal products are among the most exciting products we’ve developed. To be able to capture the youth-protecting properties and adaptive nature of the three survivalist-plants, deemed the Swiss Ice Crystal Complex, and combine those with revolutionary technologies of modern skincare is exceptional. In essence, the Swiss Ice Crystal Complex helps skin outwit daily ageing assaults from the environment, an incredible achievement.”
The said survivalist-plants that seep into the skin start with Purple Saxifrage, which grows just below the summit of the ice-covered Dom, one of the highest mountains in Switzerland. The second, Soldanella Alpina, flourishes on the lower mountain slopes, up to 3,000 meters above sea level, in central Switzerland. The final component or Swiss Snow Algae was already used in La Prairie’s Cellular Power Collection. “When it comes to the development of new products for La Prairie, no cost is spared, no research left undone, no frontier is left unexplored in our quest for agelessness,” said Lynne Florio, La Prairie Global Brand President.
The latest collection cures premature aging and comes topped with a shiny silver cap, in clear, Lucite packaging. While the oil-in-water gel-cream can be used as a daily moisturizer, the oil can be used in conjunction with a moisturizing lotion. Both the La Prairie Cellular Swiss Ice Crystal Cream and the Cellular Swiss Ice Crystal Dry Oil are priced at $300.