Lucrative endorsements, millions of Instagram followers, and oodles of money! According to Forbes these are the top 10 highest-paid celebrities of 2020


2020 was challenging in unimaginable ways, even for the richest of the rich! Of course, they earned enough moolah still to be a part of the top-earning celebrities list but compared to last year, and they also suffered a $200 million drop from 2019. Speaking of numbers, the combined earnings of the world’s highest-paid celebrities is a cool $6.1 billion; despite Covid-19 lurking around and America being in the news for an array of unfortunate reasons, the checks continued rolling in for plenty of celebrities. We have consolidated a list of the 10 highest-paid celebrities of 2020 and like last year Kylie Jenner, tops this year’s Forbes list of the highest-paid celebrities too. Read on to know who the other 9 big shots keeping Kylie company are:

Via Instagram / @__.therock_

10. Dwayne “The Rock” Johnson — $87.5 million
No surprise there, Dwayne Johnson is a rock-solid occupant of the list (pun intended). He is, after all, Hollywood’s highest-paid actor who made most of his money, around $23.5 million from his starring role in the upcoming Netflix film ‘Red Notice’. His Under Armour clothing line, Project Rock also contributed to his monetary success between June 2019 and June 2020.

Via Instagram / @kingjames

9. LeBron James — $88.2 million
The 35-year-old superstar made $89 million in 2019. This includes his Los Angeles Lakers salary, numerous endorsements, and his own film/TV production company. LeBron James signed a 4 year / $153,312,846 contract with the Los Angeles Lakers, including $153,312,846 guaranteed, and an annual average salary of $38,328,212.

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Via Instagram / @howard__stern

8. Howard Stern — $90 million
The world’s highest-paid radio host had signed a 5-year extension with Sirius that reportedly is worth $120 million per year, or $600 million total. The shock jock is on the third year of his eight-figure contract.

Via Instagram / @neymarjr

7. Neymar — $95.5 million
When you’re one of the best professional footballers in the world a five-year contract with Paris Saint-Germain gets you $350 million in salary. He is the first soccer ambassador of Nike’s Jordan Brand and its film unit released a movie about his life too.

Via Instagram / @tylerperry

6. Tyler Perry — $97 million
Director, actor, producer and writer, Tyler Perry not only made it to the top-earning list but was also declared a billionaire by Forbes in September thanks to the rights to his 20-plus movies and continuing to produce content during the pandemic. The year clearly belonged to Perry as he brought home $97 million this year.

Via Instagram / @lionelmessi__official__

5. Lionel Messi — $104 million
With salary/winnings of $72 million and another $32 million in endorsements, FIFA’s Player of the Year’s contract with Barcelona pays him over $80 million annually. He also has a lifelong deal with Adidas.

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Via Instagram / @cristiano

4. Cristiano Ronaldo — $105 million
As the Portuguese stars Instagram followers hit 200 million in 2020, his earnings too came close to his number of followers. By joining Juventus in 2018, he is raking in $64 million annually. Goes without saying, with him being one of the most-followed people on the planet there’s no dearth of endorsements and the money they bring in.

Via Instagram / @rogerfederer

3. Roger Federer — $106.3 million
2020 made Roger Federer the world’s highest-paid athlete for the first time as the 39-year-old Swiss tennis great earned $106.3 million. A major chunk of his wealth is accumulated from off-court earnings like appearances and endorsements such as a 10-year $300 million deal with Japanese apparel brand Uniqlo.

Via Instagram / @kanyewestbrasil

2. Kanye West — $170 million
The Yeezy brand pulled in an estimated $1.3 billion in sales in 2019 in addition to Kanye receiving an annual royalty from Adidas, which makes Yeezy shoes. His association with Adidas has convinced Forbes to call the entrepreneur and musician a billionaire.

Via Instagram / @kyliejenner

1. Kylie Jenner — $590 million
After selling 51% of Kylie Cosmetics to publicly traded Coty, Inc. Kylie Jenner pocketed $540 million pretax which is where she made the most money and the deal is termed as one of the biggest celebrity cashouts of all time.

Written By
With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.