When he’s not too busy with soccer or his Spice Girl wife, David Beckham will be promoting Motorola, maker of cellphones, cable modems and other assorted goodies. Motorola signed British player David Beckham to serve as its global brand ambassador. The three-year collaboration with him will kick-off with major activities across Asia including advertising appearances and extensive retail promotions. Jeremy Dale, vice president of retail marketing at Motorola Mobile Devices, said in a statement. “David Beckham is a global icon and we look forward to working with him across a range of projects”. Beckham will begin his brand ambassador role immediately and will be seen exclusively carrying Motorola products during the upcoming World Cup campaign. The deal also includes the ability to embed exclusive Beckham content – such as screen savers and video clips of the star in action – in Motorola handsets. Additionally, Beckham will also promote the newly launched red Moto Slvr phone, a red version of the ultrathin Moto Slvr phone.
Part of the proceeds from the sale of these phones and consumers’ monthly cell phone bills go into the Red fund, which was started by U2 rocker Bono and former President John F. Kennedy’s nephew Bobby Shriver to help eliminate AIDS in Africa. Financial details of the agreement were not disclosed. The 31-year-old soccer star plays professionally for Spain’s Real Madrid football team. He is also captain of the English national team, now competing in the World Cup being played in Germany.