The worlds of fashion and technology have never been as close as they are now and the latest brand to go high-tech is the Brit label Burberry. In association with Google, the heritage brand has launched a new Burberry Booth at their Regent Street Store in London where customers can create their own Burberry ad campaigns.
Recently the brand tapped a number of celebrities including Michelle Dockery, Naomi Campbell, Rosie Huntington Whitely and Romeo Beckham among others to star in video paying tribute to the famous film Billy Elliot on its 15th Anniversary. The video sees famous faces leaping up against a festive green background. At the Burberry booth you can be the star of your own 15 second clip and be a part of the celeb studded line-up thanks to real-time video-stitching technology. The clip is then shared with you and you can share it online on all your favorite social media channels.
If you’re famous and British then odds are Burberry will probably approach you for an official campaign of your own one of these days, on the other hand this might be the closest some of us might ever get to musician James Bay or Michelle Dockery (Lady Mary Crawley herself!) so if you need to find us, we’ll be queuing up outside Burberry’s flagship store on Regent Street.
[ Via : Fashionista ]