A win-win position is something each one wants to find themselves in. It may not be happening to you as the week has just begun but the worlds of fashion and gaming are uniting and it’s a sure shot win-win for them. French luxury brand Louis Vuitton is teaming up with esports giant Riot Games to launch a collection that’s going to be beneficial for them both. The highlight is Louis Vuitton’s unique Trophy Travel case for the Summoner’s Cup awarded to the winner of the League of Legends World Championship. Other than the coveted cup, Nicolas Ghesquière, Louis Vuitton’s artistic director for women’s collections, will be designing a series of in-game character skins along with a clothing capsule collection. Both the skins and the trophy case will be revealed at some point during the month-long world championships. I think it’s a very slick move for Louis Vuitton as it can mark an audience that probably won’t purchase anything more than a phone case from them; this will ensure some customers for them in the near future while League of Legends will make a foray into the world of fashion in the most fitting way imaginable.
Let’s talk more about the Summoner’s Cup, which is without a doubt one of the most lauded trophies in esports. News is, this won’t be just another case; the trophy will be encased in a Vuitton-designed travel trunk that would feature both “traditional Louis Vuitton savoir-faire along with cutting-edge, high-tech elements” inspired by one of the most popular games in the world. While details remain fuzzy, we’ll see the first result of the partnership in November as the ninth edition of the tournament will kick-off with play-in matches in Berlin on October 2 and culminate with the finals in Paris on November 10. This isn’t Louis Vuitton’s first stint in the gaming world as two years ago, Louis Vuitton had reached out to gamers, featuring Final Fantasy’s lighting in an ad campaign.