Fashion houses are getting more environmentally conscious than ever. And in continuing its green endeavors, French Luxury goods company – Dior has recently collaborated with the Musée du Louvre to restore the Jardin des Tuileries, one of the oldest and most iconic public parks in Paris. The marquee will sign a five-year deal with Louvre to bring the renovation to fruition.
Created by Catherine de’ Medici in 1564, the Tuileries garden is integral to the city of Paris. It welcomes 14 million visitors a year and is part of the UNESCO World Heritage List since 1991. The green space is also home to over 40 statues by renowned artists including Louise Bourgeois, Auguste Rodin, Henry Moore, and Jean Dubuffet.
In doing its bit, Dior will finance several projects between 2020 and 2024 to renovate the park, starting with the reopening of the wooded area to the northeast of the garden which houses over 116 trees. Commenting on the initiative, the fashion houses in a statement said, “This patronage brings home a message that is more vital now than ever. Each of us can be an agent of change for the ecosystems of tomorrow, whether natural or cultural.”
In addition to the restoration, Dior creative director of women’s wear -Maria Grazia Chiuri will also host her fall ready-to-wear collection on February 25 at the octagonal fountain near the park’s entrance on Place de la Concorde. Here’s hoping for more luxury brands to follow suit with green initiatives!
[Via: Harper’s Bazaar]