Evian, the premium French bottled water company understands that there is no Planet B. Thus, they have introduced ‘Evian renew’. It’s a five-litre ‘bubble’ container made of 100% recycled plastic and contains 66% less plastic by weight than a 1.5-litre Evian bottle. Virgil Abloh is Evian’s creative advisor for sustainable-innovation design. He designed the ‘Evian renew’ brilliantly, which contracts and collapses once empty. It can also be recycled in kerbside collections making it a breakthrough in design-thinking bringing the purity of Evian natural mineral water from the source to the home in a more circular way. By 2025, Evian pledges to use 100% recycled content in its plastic packaging and to work with the waste management sector. The Renew collapsible water dispenser appeals to the widespread millennial environment-friendly consumers. Several designers have begun to rethink the way in which water has been consumed. They are responding to the world’s plastic problem. The bright blue plumbing fixtures by New York designers and Chris Woebken and Canowater’s special-edition container created by fashion designer Christopher Raeburn for London Zoo are some examples. Hence, a trial will be conducted across London and Paris from next month.
Evian’s vice president for the global brand, Patricia Olivia confessed that Evian owes everything to nature and therefore, is committed to a healthy planet. She also said that it can be achieved by new ways of doing business.