Here’s a look at Valentino’s new Pink PP installation series

You can’t so no to pink! And echoing our thoughts is Valentino! The brand has recently taken over major cities across the globe with its Pink PP campaign and installations that scream the color out with undeniable oomph! After debuting an all-oink showcase for the Fall/Winter 2022 collection, the brand is now set to showcase more of it to the world ahead of its Fall 2023 “Pink PP” collection. As part of it, installations in the quintessential ‘Valentino Pink’ have been installed across the globe.

The brand has further collaborated with Selfridges in London, Antonia in Milan and Saks Fifth Avenue, and Hypebeast’s HBX in New York. Additional activities include decking up the Valentino store on Rue St. Honoré in Paris, in (you guessed it right) pink.

London’s famous buses and phonebooths have also been painted in the same color and the collection will further be showcases at the Seoul Wave Art Center, in the middle of the famed Han River. For the collection’s campaign, the marquee has signed on famed actress Zendaya, wherein the actress can be seen exploring a bold PINK PP space in style.

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