While doing any actual packing may be the last thing on the mind of any Vuitton toting traveler, the French fashion house adopts a new strategy to promote LV brandishing air traffic. Mostly the private-jet kind, I’d imagine! The luxury label with its lavish roots in travel trunks has decided to honor its luggage-making tradition by teaching its patrons the ‘Art of Packing’ at L’Aventure as well as through video demonstrations.
Louis Vuitton’s L’Aventure in Paris will feature specialists teaching travelers the legendary packing methods of Monsieur Vuitton. The all-travel pop-up shop on the Avenue Montaigne will stay strikingly propped till December 31, doling out advice, including maximizing luggage space and folding items. The process has already begun by way of a video series that shows how to fold the jacket, the jeans, layer all items in a monogrammed trolley case with animated perfection. Clearly, age cannot diminish the spirit of an adventurer! So, while packing with panache may be no child’s play, the art can sure be practiced with a childlike exhilaration.
Besides the ‘Art of Packing,’ the pop-up shop also offers luggage and exclusive Louis Vuitton accessories, the brand’s updated City Guides, and on-site repairs and customization.
[Via – Cntraveler]