The 2020 BAFTA Awards are making news for many things unseen. One would be never-seen-before curtsy by star Joaquin Phoenix in the presence of Royals, Will, and Kate. And the other would be Radio 1 presenter Maya Jama and her sky blue, heavily draped dress. What looked like a princess gown from centuries ago was actually the first of its kind, custom made dress. Maya Jama opened the 2020 BAFTA Awards red carpet in a world-first 5G-powered augmented reality (AR) dress. Designed by multi-disciplinary artist Richard Malone, the AR dress came to life when Maya stepped onto the EE stage. Audiences enjoyed the show through Samsung Galaxy Fold 5G smartphones and on screens at the top of the red carpet where layers and lengths of shimmering digital material begin to swirl around the dress, responding to Maya’s actual movements in real-time. The animated material wrapped around her as the spiral of material began to change its form, modifying from its material state, into a beautiful crystallized structure, that shone in the spotlights of the red carpet before smashing and falling away from Maya leaving her in her present state.
The dress also kept up with the BAFTAs dress code ‘Sustainable Fashion’ as Richard Malone used ethically sourced fabric including recycled, regenerative ocean waste, recycled wool and wadding from ex-factory waste to create the gown. The dress like no other garment was hand sewn with over 100,000 stitches. After 250 hours of hard work the dress looked stunning with six layers in all, over twelve full body length wires, and eighteen sensor bulbs. Can we call this the modern-age bibbidi-bobbidi-boo moment?