The one thing that I can’t get myself to accept is the ‘new normal’. I pray we go back to our old normal, which meant enjoying cafes and restaurants, reading your favorite book in the library down the street, partying the night away, and making memories by touring the world and living in its awe unendingly. What was once our normality has turned into our wishful thinking and London candle makers Earl of East wants us to get a whiff of ‘what was’. Their new, lockdown-era range of burnables, are specially designed to evoke the days and nights out you’ve been longing for. In collaboration with creative studio Uncommon, Earl of East is releasing a limited-edition, soy wax candles collection which smells like the “places we miss the most”. Called Scents of Normality, the collection brings back normal to us in the form of three reminiscent scents- the local, the cinema, and the festival. It’s a unique series of scented candles and what’s amusing is the witty descriptions that details with some honesty the environments we are so terribly missing. Case in point, the festival’s packaging description reads, “A floral haze of cut grass, burned skin and sun-warmed cider with a ribbon of sweet cannabis smoke.” The local candle description says: “Top notes of spilt beer, hair pomade, and chip fat jostle amongst a pungent base of varnished teak and sticky carpet”. And the one I found most accurate was ‘the cinema candle’ that is described as a “heady fusion of popcorn, foam banana and the allium tang of adolescent boredom”.
Behind all the banter is a cause to support amid COVID-19 pandemic. The proceeds are going to the very lovely Hospitality Action (helping people in the hospitality industry through the hardships of lockdown and beyond). The Scents of Normality candle collection is available to buy online for £45 ($56) each.