It’s not just about catering to luxury for Louis Vuitton. Making an impact matters just as much to the brand, and proof of that is the latest unveiling of Silver Lockit bracelets, designed by Virgil Abloh for the marquee’s ongoing partnership with UNICEF.
The novel collection takes inspiration from Abloh’s initial collaboration in 2020 and a second Silver Lockit bracelet collection – each collectively aimed to support children in need through the Maison’s partnership with UNICEF.
The cluster bears the same aesthetic and the quintessential Abloh signature, reinterpreted with new materials and colors. Available either as a chain, padlock, or Louis Vuitton charm, the accessories are painted in natural or black titanium, with the cord is available in neon yellow, rainbow, or black.
The Louis Vuitton for UNICEF Lockit bracelet collection, as it is called, was launched on April 1 for $575 per piece. As expected, it garnered quick sales, with some of the colors completely selling out on the marquee’s website.
The limited-edition accessories are usually launched annually and have so far raised over $18 million for UNICEF since its inception in 2016. If you’d like to get your hands on these quirky lockit bracelets, they’re currently available on the brand’s official website and in select stores worldwide.