Pimp My Heart, the HeartBeat Bass Booster

Clip this petite deal to your earlobe and plug it into the HeartBeat Bass Booster, which uses Max/MSP software to activate an audio file of a single heartbeat during each pulse of the driver’s heart. This interesting invention of Etani, Pimp my Heart is a performance/vehicle intervention that uses an HBBB (HeartBeat Bass Booster) system to amplify the heartbeat of a car driver in real-time through an interface with a car audio system. The project turns the body/vehicle relationship inside-out, addressing the vulnerability of the human body and emotion. Transducers under the driver’s seat shake the seat to maximize the haptic sensation at each heartbeat. Lights inside and under the car blink simultaneously with the heartbeats. The computer LCD monitor on the car displays the visualization of the heartbeat sound in real-time. HBBB system also has a disco mode -It can even regulate the BPM of audio tracks in disco mode, turning your heart into a DJ. As the heartbeat of the user/dancer rises, the BPM of the music also increases.

The heartbeat sensor clip-on ear lobe is adorned with fake diamonds. The heart-shaped interface box is also made to resemble the large pendant with silver, gold, and diamonds.
An allusion to MTV’s “Pimp My Ride” and a pumping heart, these installations seek to integrate the car and its driver through a love of music