Studded with 15,000 diamonds, this Apple Watch case is more expensive than a Rolex watch.


If Apple products weren’t expensive enough by themselves, Swedish brand Golden Concept has revealed a fitting watch case for the marquee to make it pricier. We’re referring to the brand’s latest edition which comes emblazoned with diamonds and is priced at a ludicrous $15,000. The Golden Concept Diamond Edition as it is called features 443 diamonds of exceptional clarity, colorlessness, and cut, with the frame carved from a single block of titanium. Each piece is handcrafted and takes around a week to complete.


According to the marquee, it is also the world’s first Apple Watch case designed with real diamonds and features VVS1-2, E-grade stones that are secured on a synthetic rubber strap. Commenting on it, the company said, “Each piece features a rubber wrist strap made from customized Fluoroelastomer, a heat-, cold-, and chemical-resistant fluorocarbon-based synthetic rubber. Each piece can be personalized with an engraving on the backplate.”


Limited to only seven pieces, the Golden Concept Diamond Edition can be ordered for either Apple Watch 7 or pre-ordered for the forthcoming Apple Watch 8 with the choice to personalize the case as well. It is currently available for purchase on the brand’s official website.

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