With the Chinese New Year just around the corner, Johnnie Walker – the world’s number one Scotch whiskey manufacturer has launched the exclusive JW Blue Label Lunar New Year 2022 limited edition. It is designed by Chinese artist Shan Jiang to celebrate the year of the Tiger.
The whiskey features intricate illustrations of the Tiger depicted with golden wings and pays homage to the mighty animal as a symbol of strength and progress. The bottle further displays the muse high amongst the mountain clouds, ascending towards the modern metropolis to depict prosperity, progress, and good fortune.
Commenting on it, Artist Shan Jiang said: “In the last two years, we’ve triumphed over tremendous challenges. I used that thought to look to the year ahead with positivity and use Chinese mythology and the idea of progress, of always moving forward, to inspire my designs and discover ideas from my culture that resonate with Johnnie Walker.”
He further added, “That is why I chose the Tiger with wings for Johnnie Walker Blue Label; it’s a common Chinese saying. My mother and father immediately came to mind; they have always supported me as an artist no matter how things were going; they gave me great strength to achieve – like the winged Tiger ascending above the mountains to the sky. It gives me the energy to think of this and to create something beautiful from this idea.”
The limited-edition bottlings of the JW Blue Label Lunar New Year 2022 are now available in select markets globally. The brand will also be launching two other versions illustrated by Shan Jiang – John Walker & Sons King George V Lunar New Year Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited Edition Design soon.
