Listen up whiskey enthusiasts of the United States, a chance to enjoy the world’s most admired and awarded single malt Scotch whiskeys is now just a simple, click away! Making this possible is the joining of hands between Macallan with e-commerce leader, Thirstie Inc. to launch the first-ever whiskey E-Boutique. Unheard of right? That makes an intriguing concept as now the world’s most awarded single malt Scotch whiskies can be picked directly from the brand’s website. What’s more? They have also included a rather helpful Macallan Gift Guide to pick out the perfect gift on their website. This way even you don’t know much about a drink you don’t drink you will always have assistance with gifting them to your dear ones (father’s day is around the corner). The Macallan is using this opportunity to do some good aimed at the very badly hit restaurant industry providing support to the James Beard Foundation Open for Good campaign which stands to support and rebuild the hospitality industry. Starting today through July, just in time for Father’s Day, consumers will receive free shipping on all orders and the equivalent of 30% of proceeds from purchases made on TheMacallan.com will be donated to the James Beard Foundation’s Open for Good campaign.
Samantha Leotta, The Macallan Americas Brand Director said, “With the launch of The Macallan E-Boutique, we have created an online destination for consumers to explore the world of The Macallan like never before. The innovative technology from Thirstie Inc., allows The E-Boutique to provide educational touchpoints, immersive technology, and an accessible and shoppable experience all in a singular place,”