Close on the heels of a luxurious property launch in London, contemporary boutique hotel brand citizenM is now preparing to set foot into Asia, as an extension of the brand’s global expansion efforts. The brand’s new upcoming properties in Shanghai’s Hongqiao MixC development in the Hongqiao area; and Taipei’s North Gate close to Ximending Shopping district; are both scheduled to debut early next year, and it is said that the latter will be a sprawling 260-room property. This adds to citizenM’s list of existing properties in New York, Paris, London Bankside, Glasgow, Rotterdam and Amsterdam.
Owned by Shun Tak Holdings, a Hong Kong conglomerate, Artyzen Hospitality Group has bagged the contract to launch, operate and manage these two citizenM hotels in Asia, the brand’s firsts in the region. While Artyzen becomes the Asian joint venture partner for citizenM, upcoming projects are also being considered in Beijing, Hong Kong, Singapore, Kuala Lumpur and Jakarta.
Rattan Chadha, CEO of citizenM, says that they look forward to leveraging this new joint venture with Artyzen Hospitality Group to open the region’s first citizenM property in Taipei next year, and that Shanghai would also follow shortly. Chadha further elaborated how this move is aimed to build citizenM’s regional presence and extend the brand’s state-of-the-art hotel experience to the dynamic Asian market.
At the new citizenM Tower of London property, room rates are priced £109 onward, the maximum rate being £269. All the innovative and highly luxurious features present in this London property will be featured in the Shanghai and Taipei properties too. citizenM says that this move is to introduce the interactive and intuitive citizenM hotel experience to pamper and spoil Asian travellers as well.
CitizenM promises that just like all their other properties, these new Asia hotels will also exude “intelligent design, seamless customer service, and unrivalled connectivity”. The brand’s cutting-edge hallmark concepts include ‘Living Room’ lobby areas showcasing stylish and sophisticated design; excellent connectivity and productivity conveniences; and stunning rooms boasting large French windows where guests can use touch-screen ‘MoodPads’ to control temperature, lighting, window shades, television, and alarm. And that’s not where it ends – each room has large luxurious bathrooms equipped with fancy ‘Rain Dance’ showers that promise to enliven your senses, along with custom-made citizenM toiletries with AM or PM options. To add to the sense of luxury, the MoodPads can also be used to control the soothing Rain Dance showers.
Netherlands-based citizenM was founded back in 2008, and the brand is known for its modernized technology, contemporary design, warm services and highest efficiency – all at competitive prices. Currently operating seven hotels and another six in the pipeline, citizenM’s global room count is close to a whopping 3,000!
Reputed as a refreshing brand that breaks free from the traditional norms of hospitality, citizenM definitely stands out because of its thirst for the extraordinary coupled with generous doses of innovation and luxury. Watch out for this one!
[Via – Senatus]