Diamonds are everyone’s best friend and Louis Vuitton has made a massive 549-Carat BFF from Botswana. While LV is about 166 years old its newly acquired best friend is estimated to be between 1 and 2 billion years old and is called ‘the Sethunya’. Sethunya means “flower” in the Setswana language of Botswana and uncovered by Louis Vuitton in partnership with Karowe-owner Lucara, a leading producer of large and exceptional diamonds, and HB Antwerp, a diamond supply chain and manufacturing company. All these bigwigs together will turn the stunning Sethunya into cut-and-polished diamonds that will be used in made-to-order jewelry creations for Louis Vuitton’s top-notch clientele. The manufacturing will be headed by HB Antwerp who will determine the price of the fourth-largest diamond in the history of Botswana using scanning and planning technologies. Lucara CEO Eira Thomas said, “We are extremely pleased to be building on the groundbreaking partnership established for the manufacturing of the Sewelô earlier this year. Louis Vuitton and HB Antwerp will transform Sethunya…into an extraordinary, bespoke, polished diamond collection, catering exclusively to the desires of Louis Vuitton’s global customer base.”
Sewelô, is yet another humongous ‘diamond-in-the-rough’ weighing in at 1,758 carats owned by LV and was bought earlier this year by the Parisian luxury house. It happens to be the second-largest diamond on the planet and just one of all the wonderful things in the Louis Vuitton world.