While a dribbling ball with a basket to aim for is a fun way to work out, basketball for NBA lovers is more than just a game. And for such crazy and opulent fans, Gameplan Concepts has come out with NBA Diamond Jewelry collection for both men and women. Designed under Creative Director Monty Abramov the collection will see NBA team and league logos etched in gold and diamond pieces. Showcased at GEARYS Beverly Hills, the collection will also feature a limited-edition collector’s special set. These will feature 30 team logos and the 2011 NBA All-Star and the NBA Logos. This collection is priced between $95,000 and $495,000. Other jewelry pieces start at $1,500 and can go as high as $20,000.