A Polish influencer made $250,000 by selling her love as a NFT to a mystery bidder

Via Instagram / @martirenti


Whoever said you couldn’t put a price on love existed in the 20th century! In 2021 you can not only put a price on love; you can turn in to NFT as well. Marti, a 21-year-old polish influencer with as many as 2.4 million TikTok followers, has done precisely that and marketed her exclusive ‘digital love’ to an unknown bidder. Marti Renti has sold her ‘love’ in the form of an NFT for a staggering price of $250,000. That kind of price won’t be paid for something completely intangible, so the influencer has promised to go on a virtual date with the buyer in the physical world. The influencer has been in the race long enough to know how to bank on the virtual world and its entities.

Via Instagram / @martirenti

She partnered with Fanadise, a subscription-based platform that allows influencers to connect with fans by selling exclusive content to develop and sell her NFT. Though love is the first of its kind emotion to be sold as an NFT, it is possible to sell virtual love as a graphic, photo, video game, YouTube movie, song, animated GIF.

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Via Instagram / @martirenti

Posting on Instagram she said: ‘Yesterday I sold my first NFT for an incredible amount – I won’t tell you how much, because I don’t believe it myself. I don’t know who bought them yet. Brent, if it’s you, thank you.’ it’s certainly a good idea for the influencer who bagged $250,000, but I can’t fathom the buyer’s thinking here.

Via Instagram / @martirenti

Is it so important to have full rights to her digital love? Is it truly enough? And have we reached the emotionless era already where love can be bought and sold like a commodity?

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Via Instagram / @martirenti

The blonde who is about to participate in the Polish version of the reality TV show ‘Fame or Shame’ continued, ‘I want to be an innovator and create the future, so I was the first person in the world to tokenize emotions. Physical love, platonic love, and digital love may be different, but each is real in the same way as all our thoughts and feelings.’ Yeah, that’s easy for someone who bags money for love, doesn’t deal with the real difficulties of a ‘real’ relationship, and is not a giver in the real sense of the term.

Via Instagram / @martirenti
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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.