Moutai to launch the $20,000 Red Diamond liquor


Not many of us turn to China to meet our liquor requirements. But Moutai, a high-end spirit brand from the nation, hopes to change that status. Hoping to conquer the world of high-end spirits, Moutai is now all set to launch a new sub-brand called Red Diamond. Sure to get the world to stop and take notice, the sub-brand will boast a flagship tipple priced at US$20,000 per bottle. Since Moutai has rarely found buyers outside china, it hopes to see a change and growth in its customers with this new sub-brand. A large portion of the $20,000 price tag (for 500ml) goes towards verifying authenticity, given the recent scandals and controversies in China related to the selling of counterfeit alcohol.

READ:  A one in a six billion drink - Using psychotherapy, chemistry and mixology the world’s most awarded bartender will literally capture your spirit in a bespoke cocktail for $130,000


An extremely exclusive offering, each bottle of the $20,000 Red Diamond liquor will be individually numbered and packed inside a box whose lock can be opened only after calling a certain phone number to retrieve the password.
Given that most folks associate luxury with a high price, luxury lovers will surely want to sample this Chinese high-end liquor.
[Luxury-insider]

READ:  Bombay Sapphire's bejeweled martini glasses to go under the hammer