Moutai to launch the $20,000 Red Diamond liquor


Not many of us turn to China to meet our liquor requirements. But Moutai, a high-end spirit brand from the nation, hopes to change that status. Hoping to conquer the world of high-end spirits, Moutai is now all set to launch a new sub-brand called Red Diamond. Sure to get the world to stop and take notice, the sub-brand will boast a flagship tipple priced at US$20,000 per bottle. Since Moutai has rarely found buyers outside china, it hopes to see a change and growth in its customers with this new sub-brand. A large portion of the $20,000 price tag (for 500ml) goes towards verifying authenticity, given the recent scandals and controversies in China related to the selling of counterfeit alcohol.


An extremely exclusive offering, each bottle of the $20,000 Red Diamond liquor will be individually numbered and packed inside a box whose lock can be opened only after calling a certain phone number to retrieve the password.
Given that most folks associate luxury with a high price, luxury lovers will surely want to sample this Chinese high-end liquor.
[Luxury-insider]

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