Rolex has launched “Perpetual Music” concerts to extend support to musicians amid the pandemic


The pandemic has affected every living being on the planet, right from a baby enclosed in homes to an octogenarian who hasn’t enjoyed a view other than the four walls. It has shattered businesses and rendered talents and intellects jobless. We have seen a lot of people form charities and organizations to help reform the affected industries and one such initiative is taken by Rolex to nurse the wounds caused to the livelihoods of musicians worldwide. Concerts, music festivals, tours are all off the itinerary indefinitely but that’s not stopping the musicians from exhibiting their talents or Swiss watchmaker Rolex from launching an initiative to support musicians and singers during this critical period. Italy, Germany and France will be the locations where three Rolex Perpetual Music concerts will take place. The dates of the concerts start from Aug 21 and continue through to early September. The star-studded concerts will see opening performances by Rolex ambassadors such as Peruvian tenor Juan Diego Flórez, Mexican tenor Rolando Villazón, and the Bulgarian-Swiss operatic soprano Sonya Yoncheva.


Arnaud Boetsch, Rolex Director of Communication & Image said in a statement, “During these difficult times, when musicians have suffered both the loss of audience and income, our aim is to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics,” The concerts will be streamed live on medici.tv and made available in over 180 countries until the end of October.

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[Via: CNA Luxury]