Stuti Jalan MD of Crosshairs Communication speaks on Luxurylaunches

Stuti Jalan is the Managing Director and the founder of Crosshairs Communication, India. Along with Prahlad Kakar, one of the leading figures in the Indian ad industry, she started a Public Relations and Brand Consultancy agency at the age of 22. The company has grown annually since its inception in 2002 through strategic & effective planning fused with innovative ideas and leadership. Determined and committed, the fruition of her aspirations can be witnessed by the many known names, which the Crosshairs’ clientele brims with. Be it a designer, a drink or a diamond in the rough, Crosshairs Communication always rises to the challenge and delivers. Today the list of Crosshairs clientele ranges from luxury, lifestyle, fashion, government and corporate houses. Hermes, TSG Luxury Group – Marc Jacobs, Diane Von Furstenberg, Alexander Mc Queen etc, FICCI, Slum Rehabilitation Authority – Dharavi Vision Project, Embassy of Brazil, Pepsi Max, Hindustan Levers, Delhi Fashion Week, Designers Rohit Bal, Tarun Tahiliani, Swarovski, Hyatt Regency, Sony Pictures, Timex Group are just few of the names that showcase the diversity of outstanding work executed by Crosshairs.

Name your favorite International as well as Indian luxury brand?
My favorite International brand are Hermes, Alexander McQueen & Lanvin. Among the Indian luxury brands I like Tarun Tahiliani & Rohit Bal.
What according to you lures global consumers to splurge on luxury brands?
The brand value & the craftsmanship lures consumers globally to splurge on luxury brands. Besides this, their design, quality, durability & performance are remarkably superior to the comparable substitutes. The intact authenticity of the brand lures the consumers.
Has the purchasing power of shoppers world-wide changed over the recent years?
Yes, the purchasing power of shoppers has increased especially in India. There was a global recession during the years 2008-10. It never actually affected India. With the end of recession, people are now shopping more & more & indulging in buying more luxury brands & products. There is an increase in the per capita income of households thereby increasing the purchasing power of shoppers.
Will the craze for high-end brand ever fade?
I don’t think the craze for high end brand will ever fade. It will increase more & more with the increase in spending power of the people.
Did the recent economic crisis affect the luxury industry?
Yes, it did affect some parts of the world but not India.
Is the flow of the luxury retail in India in sync with the international trends?
The flow of luxury retail in India is somewhat in sync with the international trends. We are gradually gearing to be according to International standards.
Where do think this luxury retail industry is heading in India?
A lot of luxury brands are setting up their stores in India & expanding their retail presence here. India & China are considered to be the upcoming markets for luxury goods. Italian fashion brand Versace recently opened its first boutique in India. Hermes is opening its 3rd store soon. Many brands such as Lanvin, Stella McCartney, Alexander McQuuen, Halston etc all under TSG International Marketing Pvt. Ltd have established a presence in the Indian market.
Can we know more about your company’s future plans?
Crosshairs specializes in luxury & fashion. We have a new vertical in social media. Social media has become an extremely important mode of communication which is highly engaging. A major part of your target audience is present online. Social media is essentially public relations in the online world.
Then we are also planning to get into digital marketing.
Also, we want to do something for the women at the grass root level. I recently attended the Fortune/State department Global Women’s Mentorship Partnership Program 2011 which connects Fortune’s Most Powerful Women,leading women business executives in the United States, with emerging women leaders around the world. My interaction with fortune 500 companies like Google, Walmart, Goladman Sachs, Solera Capital, Sesame workshop made me think that maybe we can collaborate with fortune 500 companies and work on a project to empower the women in India at grass root level.
What do you think about Luxurylaunches?
Luxurylaunches has come a long way & is a website dedicated to luxury. It is one of the leading luxury blogs covering every aspect of luxury news.

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