Affluent Vegans force Bentley to explore Mushroom and Protein Leather as Hide-free options for interiors

Bentley, the car of the luxury herd is known for its opulent leather interiors and custom-made upholstery. While this may please the majority, vegan enthusiasts across the globe cannot help but cringe on them and that’s exactly why the British automaker is set to introduce an all-vegan Bentley for its animal-friendly customer base.

Currently a work-in-progress, Bentley’s Mulliner department is testing some unique interior solutions for its meagre but growing vegan clientele. What’s the alternative to the animal hides then you ask? The car’s rich leather components will be replaced with Protein, Mushroom and Jellyfish substitutes- each as classy as its animal skinned counterparts. Protein leather, also known as Pleather is made from oil in the form of plastic, either PVC or polyurethane, whereas Mushroom leather or Muskin is biodegradable vegetal leather that is extracted from mushroom caps and tanned using chemical free methods. Jellyfish material is another biosynthetic compound that will be used to produce the legendary car’s all-vegan interior.

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The inspiration behind the project is the growing demands for a more animal-friendly outlook to luxury cars, especially in California. Responding to which, Bentley’s Director of Design- Stefan Sielaff quoted, “You can’t sell an animal-containing product like a Bentley, with 20 leather hides, to someone with a vegan lifestyle…and therefore we want to satisfy these customers because they are the peak of a trend”. While the arrival date for the finished product is unknown at this stage, this certainly is a relieving call for Vegans who are Bentley fans or otherwise.

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.