BMW celebrates 40 years of the 7-Series with special edition


It’s been 40 years since BMW first launched its flagship 7-Series model. To celebrate the car’s 40th anniversary this year, the German automaker has introduced a special edition named the 7-Series Edition 40 Jahre. Based on the current, sixth-generation 7-Series, the special edition model will be unveiled at the Frankfurt auto show this September and a total of 200 units will be built according to customer specifications and wishes, of which only 10 copies will make its way to shores of the United States. All engines and drivetrains will be available for the units sold in Europe; there is no word on how U.S.-bound cars will be configured.

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In terms of special treatment, for the exterior, buyers will be able to choose from BMW’s Frozen Silver matte finish or a more traditional dark blue hue called Petrol Mica. In addition to that, it also gets the latest 7-Series’ available M sport package complete with 20-inch light alloy wheels. On the inside, there are two leather combinations on offer, either Smoke White/Cohiba or Smoke White/Black. The headliner is finished in Smoke White alcantara. Wood décor is designed to match the leather upholstery and can be had in Smoke Brown or Piano Black. Specially designed 40-year-anniversary logo appears on the B-pillars, rocker panels, wood trim, headrests, and pillows. There is no word on the pricing as of yet.

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.