Ferrari has revealed a new logo to celebrate its 75th anniversary of building some of the most iconic automobiles

Not a lot of people know this but the Auto Avio Costruzioni 815 produced in 1940 was the first car to be fully designed and built by Enzo Ferrari. However, it wasn’t badged as a Ferrari due to legal issues with former associates Alfa Romeo. The first car to feature the iconic Ferrari logo was the 125 S that came out in 1947, which means the legendary marque will officially complete 75 years of existence in 2022. To celebrate the momentous occasion, the Maranello-based automaker revealed a special anniversary logo. 2022 is going to be a big year for the Italian manufacturer, especially with the company’s first-ever SUV, the Purosangue, is scheduled to make its public debut. Ferrari will add a convertible version of the 296 GTB, a hybrid plug-in sports car, to its 2022 line-up. Additionally, Ferrari is also working hard to regain its dominance in Formula 1 and lock horns with Mercedes and Red Bull for the championship title under the new regulations that come into effect from next season.

The special anniversary logo was introduced via a new video that was posted on Ferrari’s YouTube channel Tuesday night. The video talks about the inspiration behind the new logo along with showcasing a unique sculpture put on display at the Ferrari HQ. The sculpture is basically a giant jigsaw puzzle made up of thousands of pieces made at the Maranello factory and assembled by Maranello employees. Ferrari Chairman John Elkann explains: “For this special year we have created a special icon: a sculpture made up of thousands of components forged here in our factory and positioned one by one by my Ferrari colleagues. It is a symbol of the Ferrari spirit which is shared both here in Maranello and by all our family around the world. It reflects the essence of who we are, our past 75 years, and our future. It is a symbol of a company that, as Enzo Ferrari once said – Above all, is made of people.”

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.