Rolls-Royce has been struggling to keep up with the mounting demands to personalize their super-luxury cars. And now, the company gives us specific numbers to understand how big the number really is, after it expanded its customization workshops. The brand says that over half the clients who picked up a Rolls-Royce Ghost in 2011 wished for bespoke personalization. The customizations start from opting for unique colors, coach lines and tread plates, to something more drastic like adding champagne sets, humidors and even installing picnic cabinets. For the statistically inclined, as many as 56% of Ghost and Ghost Extended Wheelbase models sold in 2011 sported bespoke designs.
As plans to expand the workshop further are in place, Torsten Müller-Ötvös, Rolls-Royce CEO, says, “It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires. With highly bespoke Phantom and Ghost models, we can achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”