Just drive from the Rolex store to the Louis Vuitton store. Dubai is set to build a mall where customers can drive through in their electric cars.


Attendees at the Sharjah Entrepreneurship Festival (SEF) 2024 got a sneak peek into the future, thanks to Mohammed Alabbar, the founder of Emaar and Noon. It’s safe to say the visuals were incredibly grand. The opening of a new mall in Dubai might seem as common as the sunrise, but this mall introduces an incredible twist: allowing customers to drive through in electric cars. This unique structure will be established in Dubai Creek Harbor and will be the first of its kind.

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“We are trying something exciting,” Alabbar said. “This will be the first time cars can enter a mall, so it will be very unique. We did not come up with this idea ourselves; we learned it from elsewhere,” he added. Emaar is also pushing the boundaries with a kilometer-long tower that, although smaller than the iconic Burj Khalifa, will be just as majestic. Plans for the tower have been approved, and construction is scheduled to begin soon.

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“We have just approved the tower, and we are starting construction now,” Alabbar mentioned. “In terms of elegance, it reminds you of Marilyn Monroe.” He shared that the first look will be revealed in the coming months and is already dubbing the development the ‘female’ version of the Burj Khalifa. Spanning an enormous six million square meters, it is touted to be the ‘new downtown.’

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.