Following Mumbai and Taiwan, it is now the turn for Beijing and Incheon International airports to host the premium luxury scotch whiskey embassy- The Johnnie Walker house. This epic whiskey embassy launched by Diageo Global Travel together with Beijing Capital International Airport, China, and Incheon International Airport, South Korea is dedicated to providing travelers a rich taste that reflects into the opulent heritage of Scotland as they sample (and buy) the brand’s finest blends, all while waiting for their flights to arrive.
Upon entering the Johnnie Walker House, visitors will be promised a sensory treat while getting acquainted with the craftsmanship and supreme quality of the premium whiskey brand. They can also engage themselves in the ‘whisky scent bar’, which is a dedicated place in the house where travelers can appreciate the subtle flavors and aromas of a rich array of blends. If this wasn’t all, passengers can also visit the ‘luxury engagement zone ‘which provides them a guided trip by specialist brand ambassadors into the intricacies of whiskey making while they touch smell, and taste the ingredients that go into making each of these unique spirits. Whiskey lovers can also gaze into the ‘whisky constellation wall’ which pays tribute to the Johnnie Walker Heritage, providing a detailed index of Single Malt Scotch whiskies. Catering to local tastes, the house in Beijing will also provide on boarders a dedicated retail space for China’s favorite white spirit, Baijiu where they can have access to Shui Jing Fang liquids. For the first time, the house will also offer a range of rare malts including the Singleton of Glendullan Range.
The whiskey boutique in Beijing will be located at the prestigious T3 Departure Terminal of the airport, while it will sit in two terminals in Incheon International Airport located in East Main and Concourse Main. In celebration of the launch, the house will offer a range of limited edition blends like the brand’s exclusive collection and its famous zodiac collection. Seeing the success of Johnnie Walker’s House in previous locales, there is no doubt as to its Asian appreciation. Regardless of their final destination, passengers in Beijing and Incheon will surely be assured of a sensory trip to the highlands of Scotland in the Johnnie Walker house!