The world’s most expensive billboard features a Jet Pack flyer in Dubai

Imagine putting up a banner at the entrance of Burj Khalifa, the world’s tallest building. How much do you think that would cost? Well, it is estimated at around $1.3 billion for a month, and you need to go a few extra stunts, too, to ensure that your billboard gets some visibility too. And there is one which is up right now, promoting Skydive Dubai and Go Fast. It sports a Jet Pack Man flying around the billboard for around 20-30 seconds, after which he lands on the billboard. The $1.3 billion costs are estimated only if the billboard’s Jet Pack act were to continue for a month. Quite an interesting way to promote a high-flying adventure sport in the lap of luxury!
[Marketwatch and Youtube ]

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