Academy Award-winning actress Charlize Theron has once again signed herself up as a watch ambassador for Breil Milano. It is known that last time she was sued for breach of contract just for wearing another company’s watch and not the brand she was an ambassador for. Theron has been signed to a multi-year contract and the ad campaign is already out. This South-African actress will not only market the watches but also the jewels and life-style accessories from Breil Milano. She will star in all Breil Milano advertisements, including television, print media, and outdoor advertisements in various countries where the brand is marketed. As involved in motion pictures as in social responsibility, the actress represents a new type of woman, a mix of sensuality and determination, sophistication and down-to-earth attitude, elegance, and simplicity. She will be in charge of personifying a new female target that Breil Milano wants to speak to and help drive the brand international expansion.
The worldwide media break-out of the new advertising campaign, shot in Los Angeles the last July, currently running in Italy, U.S.A., Germany, Spain, Portugal, France, Holland, and the U.K.