Franck Muller and Rolls-Royce Geneva team up to create a bespoke collection of watches and cars

Rolls-Royce Geneva and Franck Muller have partnered on a unique project that will spawn bespoke watches and a car inspired by the watchmaker’s iconic Crazy Hours timepiece. Starting with the special edition car, it is based on the boldest edition of the world’s most powerful Rolls Royce – the Black Badge Wraith. Called the Rolls-Royce Wraith Crazy Numbers, the British automaker’s in-house personalization program Bespoke will work its magic to incorporate the signature design elements from the Franck Muller Crazy Hours watch. “Distinction, leadership and genuine expression is at the heart of the Bespoke Programme. The car is regarded as a key element of one’s taste and personal style, so it’s only natural it’s bespoke,” commented Matt Danton, Bespoke Designer at the Home of Rolls-Royce at Goodwood. The company gave us a sneak peek of the bespoke Rolls Royce, which will enter production soon and make its debut in the last quarter of 2020. The exterior of the car will come finished in a stunning Velvet Sparkle paint with a Twin-Coachline motif in Silver/Cobalto Blue pointing towards the Crazy Hours theme. The cabin gets a unique dashboard fascia and embroidered numbers on the rear console along with a special version of the Starlight Headliner depicting the “Crazy Hours” watch face.


To celebrate the partnership, Franck Muller is making two special versions of the Crazy Hours watch with bespoke design elements inspired by the the Rolls-Royce Wraith Crazy Numbers. Both the watches use the same blue and black colour combinations of the car. While one of them has a black dial in a blue case with a black leather strap, the other reverses the combination with a blue dial, black case and blue croc strap. Both of them are powered by the patented Crazy Hours mechanism. “We are thrilled to be partnering with the world’s finest car manufacturer to produce this bespoke car and this exclusive watch collection. To see our exceptional know how of haute-horlogerie be interpreted into such an exclusive car has been a fascinating experience,” says Nicholas Rudaz, director of Franck Muller Watchland.