We can’t take our eyes of the gorgeous Ralph Lauren American Western Watch Collection

Ralph Lauren’s latest collection of watches is a stunningly detailed tribute to the American West. The collection includes wrist watches and pocket watches that are adorned with ultra-intricate engravings and designs that evoke the wild west that’s the subject of so many classic American films. The motifs and designs seen in this collection are inspired by Ralph Lauren’s 1980’s Santa Fe-inspired belts and leather goods.

The collection includes 2 special edition pocket watches and 4 wristwatches. Two of the wristwatches are cushion shaped while the other two feature round cases. The two pocket watches boast a mechanical manual-winding caliber RL98295 from IWC and one is made of sterling silver while the other is crafted from rose gold. The silver version features a hand engraved cover with a gold steer head.

Among the wristwatches, the cushion design – available in silver and rose gold – is a tad more eye-catching and is powered by a mechanical self-winding caliber RL514 made by Piaget. The off white dial features Roman and Arabic numbers and the case is intricately hand engraved. Even the leather straps are embossed with floral designs.

The 45mm round case version also comes in rose gold and silver featuring the same off white dial and roman/Arabic numeral combination as the other watches. These timepieces are powered by the same RL514 that’s found in the cushion models.

The last element of the collection is a skeleton watch also available in gold and silver cases. This watch is powered by the caliber RL1967, an open-worked, hand-wound mechanical movement which in places has been engraved to match the bezel and case.

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With prices ranging from $24,000 to $58,000, this collection will likely be in high demand. It’s unlikely that these hand-made watches will be mass produced, so they will probably be an exclusive produced to celebrate the 50th anniversary of the brand.


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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.