It’s no news that e-commerce will be a core sales-fetching point for almost all businesses in the years to come. And in line with this thought, LVMH Moet Hennessy Louis Vuitton SA, is about ready to launch a new e-commerce website for its Paris-based department store- Le Bon Marche. This also means a huge leap in the digital side of business for the world’s biggest luxury goods group.
Named “24 Sevres” after the Rue de Sevres location of the store in the chic 7th arrondissement, the website will offer fashion, cosmetics, luggage and more from the group’s own portfolio as well as from brands outside it. A total of 150 labels, including names such as Louis Vuitton, Dior and Fendi will be up for grabs on the online store by the mid of June this year. The site will further be launched in 70 countries and will offer its international clients a “very Parisian choice” through a well-designed cluster of exclusive products.
The new website may face competition from names such as Yoox Net-a-Porter, MyTheresa, Matchesfashion.com and LuisaViaRoma who are already offering luxury products virtually. However, it is expected to grow at a fast pace, given its goodwill and strong international alliances. As per a research, web-platforms could form almost 18% of luxury sales by 2025. LVMH’s own online sales equated 5.3 percent of its overall revenue last year. Statistics speaking and otherwise thus, LVMH’s foray into the e-commerce world is a well-solicited choice!