Aston Martin teams up with Rosewood Hotels to offer a unique buying experience for its DB11 customers


To offer an over-the-top, one-of-a-kind buying experience to its customers looking to buy the super-sexy DB11 luxury supercar, Aston Martin has partnered with Rosewood Hotels & Resorts and come up with something called the ‘Aston Martin Discovery package.’ The unique experience is a part of the hotel brand’s 12 Days of Rosewood holiday program which is made up of 12 curated experiences at Rosewood properties around the world that can be purchased now and redeemed in 2018. Anyone who opts for the $256,000 Aston Martin Discovery package is flown to Aston Martin’s headquarters in Warwickshire, England on a private helicopter, where Aston Martin’s CEO Andy Palmer personally greets them.

Next up in the experience is the process where the guests get to customize their own DB11 in consultation with Chief Creative Officer Marek Reichman. Everything from the DB11’s exterior color to the interior leather can be customized according to the buyer’s own preference. Next part of the journey involves the guests getting a chance to hone their driving skills at the Millbrook Proving Ground testing facility. It’s a daylong course of hands-on training and guidance from a professional driving instructor. After a grueling day at the track, the guests are flown back to the Rosewood London property where a bottle of champagne and the Signature Suite await them. The luxury program continues for three nights which includes many uber-luxe experiences along with a private Dom Pérignon dinner.