If you happened to walk down the former site of McDonald’s on Clark and Ontario Streets in Chicago, don’t be entirely surprised if you see an impressive looking store that looks quite like an Apple Store.
But one step inside the wood-and-glass exteriors, and you’ll be engulfed with the smell of burgers and fries instead of the sight of iPhones and iPads. The recently unveiled McDonald’s store is undoubtedly one of the fanciest looking fast-food chain stores in the world. Visualise ceiling-to-floor glass windows embellished with wooden structures and automated McDonald’s ordering counters.
According to a press release, the new store is part of the McDonald’s “Experience of the Future” concept.
The goal, the company says, is to “dramatically enhance the customer experience with more convenience, personalization and choice. McDonald’s EOTF restaurants leverage the convenience and technology of kiosk ordering and table service, the increasing functionality of the mobile app and the hospitality of the McDonald’s crew members all in a more modern and exciting restaurant environment.”
Of course, one can’t expect all stores to have such an aesthetic but we must say we’re extremely impressed with this store.