An Omega watch gifted to Elvis Presley sold at auction for a record setting sum of $1.8m

An Omega watch owned by Elvis Presley sold at auction in Geneva yesterday for a whopping $1.8 million. The sale set a new record for the brand Omega, which just yesterday enjoyed another new world record at the same watch event.

The 1960 watch features an 18 carat white gold case with diamonds on the bezel and is powered by a manually wound Omega calibre 510. Just below the 12 indices, you’ll find the Tiffany’s logo as the world renowned jewelers were the ones who originally sold the watch. On the back is an inscription that reads TO ELVIS, 75 MILLION RECORDS, RCA VICTOR, 12-25-60, which marks the milestone of 75 million records sold and the date when it happened. The watch was given to Elvis by his record label at the time, but he traded it to a fan in the bar of a hotel.

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Just like the other Omega Speedmaster from yesterday, this watch far exceeded expectations, bringing in 18 times the high estimate that had been predicted.


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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.