Bang and Olufsen has partnered with Sotheby’s to auction extremely rare speakers

Luxury Danish brand Bang & Olufsen has released five unique BeoSound 1 speakers in collaboration with Sotheby’s, which the two companies are calling a celebration of the art of design. The speakers will be auctioned off exclusively through Sotheby’s; the auction preview is already live with bidding opening July 5 at 12:00 PM EDTT. Each BeoSound 1 speaker is engraved “1/1” signifying its uniqueness and has been individually anodized and dyed at B&O’s world-leading aluminum factory in Denmark. Originally produced as one-offs for a trade show in 2016, B&O will never release the speakers in these five exclusive colors of grey, tan, orange, maroon, and pink. This special edition BeoSound 1 was produced as part of a series of color trials in August 2016.

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The BeoSound 1 wireless speaker system boast a beautiful conical-shaped body, created by award-winning industrial designer Torsten Valeur, that provides exceptional 360-degree sound dispersion. Sotheby’s estimates the final auction price of these one-of-a-kind BeoSound 1 speakers somewhere between $3,000 and $5,000. That’s more than double the original price of $1,495.


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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.