Sotheby’s and Marriott unite for an exclusive auction of once-in-a-lifetime luxury experiences. From whiskey tours to fashion favorites, and even unparalleled masterclasses, VIPs are in for a surprise.

Image - Sothebys


We live in a world where travel and hospitality have taken a luxurious turn like never before. Hence, it is only natural that the world’s leading auction house, Sotheby’s, jumps on the bandwagon, forming a trio that the well-heeled cannot resist. Marriott International’s Luxury Group and Sotheby’s are joining hands to elevate hospitality through an auction of unforgettable experiences titled Iconic Pieces. Extraordinary Experiences. With several luxury properties like The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, JW Marriott, and W Hotels under its umbrella, the Luxury Group will offer bespoke travel experiences to Sotheby’s clients, unlocking collectible treasures and transformative moments for well-traveled guests.


For those who have seen the best of the world and lived in the most opulent suites, what draws them now are experiences. Both iconic luxury brands have utilized their expertise to unlock opportunities never before thought possible. From fashion to art to history, the exclusive itineraries will be auctioned through Sotheby’s Sealed, a private online auction platform. The first of the curated experiences is Whiskey Reverie, presented by The Ritz-Carlton, where guests staying at The Ritz-Carlton New York, NoMad will enjoy a dinner with icons of the whiskey industry, followed by a trip to Tennessee to explore further.

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Alexander McQueen Discovery’ includes a private dinner at Michelin-starred Chef Jason Atherton’s Berners Tavern, a favorite among the fashion flock across the Atlantic at The Edition London, complete with a five-course tasting menu featuring wine pairings that celebrate McQueen’s most iconic years.

Fashionistas can opt for the Alexander McQueen Discovery, which includes a stay at EDITION Hotels and an exploration of the visionary designer’s legacy. From hopping around London’s Soho and the West End to Savile Row, visiting McQueen’s favorite and most inspiring spots, participating in a photoshoot with French visual artist Ann Ray, to dining at Michelin-starred restaurants, it is an unmatched opportunity that money, fortunately, can buy! In addition to travel, VIPs of both brands will gain access to bespoke masterclasses held at the Luxury Group’s most iconic properties.

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The Ritz-Carlton New York, NoMad

According to Haute Living, the first masterclass, Whiskey & Watches, will occur at The Ritz-Carlton New York, NoMad, where participants will savor fine American whiskies while glimpsing rare timepieces. Additionally, an exclusive jewelry masterclass will be hosted in the prestigious Presidential Suite at St. Regis New York, where select guests will preview items from Sotheby’s Important Jewels auction.


If anything can come close to (or even surpass) the above, it is the ultra-luxe Four Seasons Uncharted Discovery Private Jet itinerary, which offers a 21-day holiday of a lifetime, taking guests around the globe to explore destinations like Seattle, Kyoto, Bali, Seychelles, Rwanda, Marrakech, Bogotá, and the Galápagos Islands. It is indeed a great time to be an affluent traveler with an unquenchable thirst for wanderlust.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.