Bugatti has really stepped up on its branding game over the last few years. Everything from the Bugatti Baby II to the multi-year deal with watchmaker Jacob & Co. to the $300,000 pool table, all these collaborative projects are meant to push the Bugatti brand name beyond the boundaries of high-performance car manufacturing. However, all these co-branded products are expensive enough to make them affordable for only Bugatti hypercar owners. But that’s about to change. The French manufacturer has announced a partnership with Gillette, which might come as a huge surprise to many Bugatti fans. The association between the two brands has spawned the GilletteLabs | Bugatti Special Edition Heated Razor.
“Bugatti embodies passion for perfection, in addition to performance, revolutionary design, and unrivaled quality. GilletteLabs shares these very same values,” said Wiebke Stahl, Managing Director at Bugatti International. “We are therefore delighted to be working with the world’s leading company in the field of grooming. At Bugatti, we pride ourselves on providing the pinnacle of luxurious experiences in everything we do, staying true to our mantra: ‘If comparable, it is no longer Bugatti.’”
Just like the Bugatti pool table, the special edition razor is finished in Agile Bleu as a tribute to the historic racing color of France and Bugatti. The heated razor is made of premium-grade aluminum-zinc, while materials like anodized aluminum and titanium are also used as a reference to the weight-saving measures used by Bugatti on its hypercars. Bugatti’s iconic “Macaron” emblem makes its appearance at the lower end of the handle. The Gillette Heated Razor has five blades and Flexdisc technology. A stainless steel bar next to the blades warms up on the press of a button, offering an experience similar to a warm towel shave at the barber. There’s no word on the price as of yet but the standard version costs $200. The Bugatti version will be launched in select markets later this month.