Bugatti has sold half a billion worth of Chiron’s without a single test drive

It’s been exactly one year since Bugatti unveiled the Chiron at the 2016 Geneva Motor Show and the company is finally going to start delivering the first few 1500-hp hypercars to roll out of the Molsheim factory. Just ahead of the official opening of this year’s Geneva Motor Show, Bugatti announced that the 250th Chiron has now been sold. What that means is half of the planned production models have already been allocated. The even more impressive fact is that the company sold all the 250 cars without giving a single test drive to its customers. Bugatti will be hosting a central test drive event later this month.

Just like it was for the Veyron, 37 percent of all sales have been made in Europe, followed by North America with 30 percent of orders to date. The Middle East being another key market for Bugatti snapped up 26 percent. At this year’s Geneva expo, the French carmaker will bring the one of the customer cars ready for delivery. This particular Chiron is in “blue royal,” one of eight carbon fiber colors out of the company’s Atelier in Molsheim and wears a two-tone leather interior of deep blue and French racing blue inside the cabin. Bugatti plans to produce only 70 cars in a year, meaning the company is prepped for seven years of production.


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