Estée Lauder products are out of the world, but we already know that! They want to make this point quite literally about their wonderful skincare serum and is hence teaming up with NASA to launch skincare products into space becoming one of the most high-profile commercial projects ever produced on the International Space Station (ISS). The Advanced Night Repair serum has already created quite a stir thanks to influencers who just can’t have enough of this magic potion newest reiteration. The ad campaign will have up to ten bottles of a new Estée Lauder skin care serum that will arrive at the space station later this month. The serums will be arranged aboard a Northrop Grumman Cygnus spacecraft, which will bring an additional 8,000 pounds of other supplies to the space station. Once the serum advances into space and sparkles with the stars, the astronauts will take pictures of it for $17,500 per hour of their time. Estee Lauder plans to send the serum aboard a rocket set to launch on Tuesday, Sept. 29. The idea is to capture the imagery and video of the product in the microgravity environment of the space station.
For those wondering what role will the astronauts play in this campaign? They won’t be a part of the images but will be responsible for taking videos and photos of the product floating in the cupola of the space station. The company’s president Stephane de la Faverie told a panel at the American Institute of Aeronautics and Astronautics’ Ascend Summit last month that he was a “risk-taker” and “That tends to basically come with ideas that are a little bit, you know, outside of the normal, traditional ways of doing marketing,” It’s a wonderful way to get so much attention from your planet, but when the product is hugely popular on its own merit, doesn’t it seem superfluous?
Update – Estee Lauder would be paying NASA $128,000 for the product shoot onboard the International Space Station.
[Via: Insider]
