When it comes to skincare specifically taking care of aging skin, the earlier one starts, the better. If you feel you have missed climbing on the anti-aging boat in your early thirties, fret not as La Prairie’s new Platinum protocol is coming our way with some of La Prairie’s most sophisticated and skin-rejuvenating scientific advancements yet. The Swiss luxury beauty brand has launched the Platinum Rare Haute-Rejuvenation Protocol intensive treatment. The products work at a cellular level, awakening your skin from deep within, and are a month-long intensive experience. La Prairie’s latest Platinum Rare serum is a breakthrough in anti-aging skincare and is sold as a set of three amethyst vials along with a Platinum Catalyst activator base. Each vial holds inside two separate chambers combining separate formulas that magically fuse with a satisfying click when twisted on the activator base. The treatment is intense, which is why La Prairie also recommends you only use the treatment intermittently four times a year.
The brand collaborated with minimalist composer Max Richter, who wrote “Platinum,” an evocative score for an accompanying short film exploring the passage of time, The Platinum Moment, and a collaborative installation by multimedia visual artist Nobohiro Nakanishi, Echo of Time. The La Prairie Platinum Rare Haute Rejuvenation Protocol is extremely pricey as it is effective with a jaw-dropping price tag of over $2100.
[Available at Harrods]
