Taylor Swift mania refuses to die down and recognizing this, Marriott International is adding Taylor Swift’s Eras Tour to its loyalty program. Was there ever a better way to reel the young guns in? Nope! Making the most of the mania is Marriott with a contest through its Marriott Bonvoy rewards program wherein members can win tickets for not one or two but up to three Eras Tour shows in three different countries. While rewards points are not required to enter the contest, having many points is advantageous. Additionally, participants must be Marriott Bonvoy members.
The first package is “3 Concerts, 3 Countries, An Unforgettable Experience.” It takes the winner and a guest to three different Eras Tour stops in Europe, the U.S. and Canada. A one-of-a-kind, four-day, three-night trip package is the deal of a lifetime for a Swiftie and will include air travel, hotel accommodations, a Marriott Bonvoy welcome gift and the concert tickets, of course. The sweepstakes entry period for the package ends on June 1.
The second package features tickets for Swift’s shows in Vancouver over three nights from Dec. 6 to Dec. 8. The Vancouver package also includes hotel accommodations, a Marriott Bonvoy gift, and air travel, with the entry package closing on Oct. 9. Both these packages will be won by only one lucky fan. If you’re not one to depend on luck, then there is the “Where Can We Take You?” package for 248 fans. This package features two tickets to an Eras Tour show and a Marriott Bonvoy welcome gift. It doesn’t feature any more frills and benefits, but for a fan, the concert is all that matters. Marriott’s ingenious idea was recently tested in Tokyo, where packages sold out faster than fluffy Japanese cheesecakes.
CNN reports that there will be 48 packages available in locations across Stockholm, Madrid, Zurich, Milan, Hamburg, Vienna, Miami, New Orleans, Indianapolis, Toronto and Vancouver. Now comes the part where the fun begins for Marriott. Marriott Bonvoy members will have to use no less than 500,000 Marriott Bonvoy Moments points to redeem Swift tickets. It sounds like a lot but is a far cry from the 5.3 million points demanded for a hospitality package to the Super Bowl in 2024.
For 500,000 Marriott Bonvoy Moments points, a fan will receive two concert tickets, a two-night stay at a Marriott hotel, dinner at a Marriott hotel resort, a spa treatment, and transportation to the show, reports Forbes. Those same points can also be spent on 4 nights at The Ritz-Carlton Maui, Kapalua, or three nights at the scenic St. Regis Maldives, a sheer treat for a traveler with no affinity for Taylor Swift.
Fueled by a deep desire to experience her shows live, Taylor Swift fans have traveled near and far to be a part of this once-in-a-lifetime experience, and now, Marriott Bonvoy is helping fans make their passion a reality,” Peggy Roe, the executive vice president and chief customer Officer at Marriott International, shared in a statement provided to Travel + Leisure.
