Hip-hop moguls Beyoncé and her husband, rapper Jay-Z, are the latest Tiffany & Co ambassadors for the About Love campaign. The forthcoming Tiffany campaign, to be launched in October 2021, will see the iconic duo pose against a never-before-seen painting by the late New York artist Jean-Michel Basquiat, in the jeweler’s signature robin egg blue. Queen B siphoned her inner Audrey Hepburn by recreating her famous Holly Golightly character in the Sixties romcom Breakfast at Tiffany. She slipped into a little black dress while posing alongside her husband and became the fifth woman to ever wear the 128.54 carats, Tiffany Diamond. Trust Tiffany to do opulence like nobody else, and who better to channelize this vision than the best in the music business?
It is also the first time the massive Tiffany Diamond has been featured in a campaign and is said to be worth $30 million, according to estimates from Tiffany & Co.Jay-Z, was spotted looking dapper in a neat black tux that complements Beyoncé’s curve-skimming, gown. A Bird on a Rock brooch by Jean Schlumberger was refashioned into a one-of-a-kind pair of cufflinks for the rapper.
The rapper also flaunts the Apollo brooch in platinum, yellow gold, and diamonds, as well as a slew of other Tiffany pieces, including one of their new engagement rings for men. In a release, Alexandre Arnault, Executive Vice President of Product & Communications, said, “Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Tiffany’s new About Love campaign is shot by Mason Poole and styled by June Ambrose and Marni Senofonte, and the accompanying video, shot by Black Is King director Emmanuel Adjei. It’s the first time the couple has worked on a campaign together, making it an occasion as monumental as the jewels seen in the campaign. The campaign won’t provide just a visual treat to fans, but the film also pays homage to Breakfast at Tiffany’s with a new version of the song “Moon River,” sung by Beyoncé and captured on Super 8 film by Jay-Z.