Earning up to $1.6 million for a single post, Cristiano Ronaldo has beat ‘The Rock’ as the highest-paid star on Instagram. Here is how much the 10 highest-earning stars on the 2021 Instagram rich list can make per post.


Are you truly a hot-shot celebrity till you have the numbers on Instagram to prove it? Last year, Kylie Jenner was dethroned by ‘The Rock’ who made a cool million bucks per post on Instagram. This year too, there is similar action taking place as Ronaldo scores top spot on the Instagram rich list, making him the uncrowned king of celebrities. While the 2020 list remains more or less the same, there is a lot of reshuffling. The new list will see three members of the Kardashian clan, though not even a single one of them made it to the top three positions. Ronaldo meets arch-rival Lionel Messi a new entrant in the list, just over Queen Beyoncé who doesn’t really need any list; she will always run the world! Let’s take a look at the ten people who made it to Instagram rich list 2021-

Via Instagram / @kendalljenner

10. Kendall Jenner, 172 million Instagram followers, $1.05 million per post
Kendall Jenner is reportedly the highest-paid model in the world, with a net worth estimated to be roughly $45 million in 2021. She was in the spotlight this year for opening about her boyfriend, NBA player Devin Booker. The supermodel Kendall was back on the runway for Jacquemus’ Summer ’21 runway show, where the diva took Paris by storm.

Via Instagram / @justinbieber

9. Justin Bieber, 180 million Instagram followers, $1.1 million per post
As of 2021, Justin Bieber’s net worth is roughly $285 million. He has made his money from a combination of his music earnings, brand deals, merchandise, tour shows, and real estate. Bieber was able to land huge endorsements, including names like Walmart, Adidas, and Calvin Klein.

Via Instagram / @beyonceknowsles

8. Beyoncé Knowles, 189 million Instagram followers, $1.14 million per post
She makes a killing at Coachella and also on Instagram with millions in her kitty per post. Beyoncé made a deal with streaming giant Netflix for three projects and an estimated $60 million for the epic Homecoming concert film on Netflix.

Via Instagram / @leomessi

7. Lionel Messi, 224 million Instagram followers, $1.16million per post
Messi joins the list thanks to making millions not only owing to his staggering salary at Barcelona but also Instagram posts and a sizeable amount via promotions. The Argentine superstar has been a part of prominent campaigns with Pepsi, Gillette, and Turkish Airlines. In 2021, Lionel Messi’s net worth is estimated to be a whopping $400 million.

Via Instagram / @kimkardashian

6. Kim Kardashian, 232 million Instagram followers, $1.41 million per post
Kim Kardashian is the richest Kardashian-Jenner. The second eldest sister is currently the wealthiest family member, with a net worth of $1 billion. She enjoys a massive following of 232 million followers on Instagram and owes her status to KKW Beauty and popular shapewear firm Skims. Kim also landed the opportunity to dress Team U.S.A. in Skims loungewear and sleepwear for the 2021 Olympics

Via Instagram / @selenagomez

5. Selena Gomez, 240 million Instagram followers, $1.46 million per post
The girl who began her career by appearing on the children’s television series Barney & Friends is ruling the world of music and social media with equal elan. Singing, songwriting, acting and other collaborations allowed Gomez to crack the Forbes 30 Under 30 list in 2016.

Via Instagram / @kyliejenner

4. Kylie Jenner, 244 million Instagram followers, $1.49 million per post
Kylie may have lost her billionaire status, but she is a makeup mogul and the ruler of hearts on social media, especially Instagram. She may have toppled a few positions this year, but Kylie was the highest-paid Instagram influencer of 2019 and still enjoys a massive following which helps in raking in more millions.

Via Instagram / @arianagrande

3. Ariana Grande, 247 million Instagram followers, $1.51 million per post
Ariana is one of the highest-paid and most popular celebrities on the planet at the moment. Other than Instagram she enjoys roughly 25 million followers on TikTok, 80 million followers on Twitter, and 48 million subscribers on YouTube. Between June 2019 and June 2020, Ariana earned an astonishing $70 million from her various endeavors.

Via Instagram / @therock

2. Dwayne Johnson, 250 million Instagram followers, $1.52 million per post
Dwayne Johnson has an estimated net worth of around a staggering $400 million. The Rock is one of the world’s highest-paid entertainers and earns at least $70 million a year on average. He has earned more than $100 million in the last few years. He collects 15% of the pool from his mega-franchise movies, like Jumanji: Welcome to the Jungle, which collected $962.1 million worldwide.

Via Instagram / @cristiano

1. Cristiano Ronaldo, 307 million Instagram followers, $1.6 million per post
Portugal and Juventus superstar, Cristiano Ronaldo has made it to the top this year. With a following of 307 million, he commands as much as $1.6m to endorse a product on social media. The most-followed person on Instagram is now also the first footballer to top the annual rankings. Unsurprisingly, across all social media networks, Ronaldo has more than 550 million followers.

[Data compiled by Hopper HQ]