Kim Kardashian entered the elite billionaire bandwagon in April 2021. As of now most of her wealth comes from her KKW Beauty company and SKIMS clothing. Over the last year, we have witnessed Kim K’s rise as an entrepreneur, and most of its credit goes to the way she shaped Skims, which has now become the world’s leading shapewear line. Only last year, Kim’s Skims was valued at $1.6 billion. The 41-year-old beauty’s company has catapulted to a valuation of $3.2 billion after raising $240 million in its latest funding round in nine months. From designing the official undergarments, pajamas, and loungewear for Team USA to wear at the Olympics and Paralympics to launching $1000 ultra-fancy shapewear with Fendi, the Skims brand was everywhere.
In fact, so insanely popular was the first round that the makers were forced to allow fans to get their hands on anything from the Fendi x SKIMS collab for a second round. The first launch of the Fendi x SKIMS collab turned out to be Kardashian’s most significant launch since she established SKIMS in 2019. The line reportedly made $1 million within 60 seconds of going live, which also caused it to sell out. Hypebae reported, “This latest round will allow us to focus on bringing more innovations and solutions to our customers and become even more of a trusted resource for them,” Kardashian said via email.
“We see an opportunity with Skims to create our own category in retail, just like how we believe Lululemon and Starbucks created their own categories in their respective areas,” Kardashian’s business partner Grede said. “That’s really why we’re doing this, to make sure we’re best prepared for the future.”