A new venture of the billionaire – Kylie Jenner has launched Kylie Baby collection with a very whimsical campaign featuring her daughter Stormi, on a fantasy land in the clouds, and all things pink and blue.

Via Instagram / @kyliebaby Via Instagram / @kyliejenner

Seems Kylie Jenner has done it again! No, we aren’t talking about her lips, not about her second pregnancy, but about another stellar idea that will add millions to her bank account. The latest addition to Jenner’s beauty empire has got to be the cutest yet! Before we welcome Kylie’s baby, let’s put our hands together for Kylie Baby, a vegan, pediatrician-tested, hypoallergenic collection of shampoo, conditioner, body lotion, bubble bath, and more. The new clean baby care line launched on KylieBaby.com on 28th September, and it’s got many tongues wagging.

While some are speculating about her baby’s gender, some are just in complete awe of the cotton-candy personified announcement of Kylie Baby co-starring Jenner’s toddler Stormi. The photo-shoot saw Kylie and Stormi wearing baby blue, while the product range packaging also featured the classic blue and pink colors in pastels. Additionally, the collection will include a hooded bath towel, brush, comb, and too-cute-to-miss travel bag. The campaign revealed dreamy footage of mom and daughter enjoying some time together in the clouds. Jenner is seen looking ethereal as always, presumably making the most of her alone-time with Stormi before the arrival of baby no 2 with Travis Scott.

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The campaign shows them walking into a fantasy world on clouds flanked with Ferris wheels, carousels, hot air balloons, and all the things that make kids go crazy. Among these are monumental bottles of the Kylie Baby collection, which blend seamlessly in an all-pink, blue, and comforting world.

Kylie indeed puts the message across successfully, as watching the video fills you with a warm, fuzzy feeling and gives you a pretty good idea of the new baby line’s comfort. Jenner revealed the campaign through an Instagram post, and she wrote, ‘how cute is this video we shot for KYLIE BABY almost a year ago! 4 more days till my new clean baby care line launches on KylieBaby.com 9.28.’

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Via Instagram / @kyliejenner

Coming back to her fans’ reaction, who were quick to notice Kylie wearing a baby blue dress in the opening shot, surmised it could be a boy. One fan wrote, ‘Someone’s having a boy!’ Yet another commented, ‘Gives me the idea she’s having a boy; while one asked: ‘Baby boy?’ While we may have to wait for that answer, you surely don’t have to wait for the collection anymore. Be quick, as this one is about to sell like hotcakes on n KylieBaby.com (no surprises there).

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.