The upcoming Adidas x Gucci collaboration brings back the retro fashion craze with a bang

Gucci / Carlijn Jacobs


When Adidas trefoil meets Gucci’s GG monogram, one can expect nothing but magic out of fashion. If sartorial streetwear had a dedicated street, it would now get packed with patrons who would give an arm and a leg to Alessandro Michele’s sporty Fall 2022 collaboration. Fashionistas and hypebeasts alike gave the nod of approval to the luxury house’s Fall 2022 runway show that unveiled glimpses of the collection in the Exquisite Gucci fashion show. The partnership has now officially been showcased in a Carlijn Jacobs-shot lookbook, and it’s just what the fashion physician ordered. At first instance, the lookbook brings forth a retro explosion, with models appearing like the cast of Big Bang theory just went high-fashion. Alessandro Michele envisioned a series of images inspired by archival catalogs which stars models in animated poses wearing sport-inspired pieces against dazzling backgrounds.


The ready-to-wear pieces are an evident mashup of the two iconic brands. No one is more prominent than the other, so the silhouettes of athletic staples and leisurewear are emblazoned with Adidas and Gucci’s re-coded emblems. Ready-to-wear garments include tracksuits, shirts, shorts, jogger pants for women, flared pants, and a bowling shirt for men, all designed to be mixed or matched.

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Admittedly casual and aiming for the retro-chic look, a few Tennis-inspired polos, sweater vests, skirts, and knit dresses bring a more cultured mood to the selection. Track Pants feature the white Three Stripes of Adidas on one leg, and Gucci takes over the other leg with its immediately recognizable red and green Web.


As far as accessories are concerned, we can’t have enough of the gorgeous bags that enter, explore and embrace the hybridized territory through the collection. The Adidas Trefoil and GG monogram make vibrant, energetic prints that amplify two legacies. The Gucci Horsebit 1955 crossbody and tote reimagined with the Adidas Trefoil is a beauty. Other bags in the collection are small and large duffle bags embellished with the Adidas Trefoil, and “Gucci” spelled backward.

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The Adidas x Gucci line also exhibits leather heels, suede loafers, and the much-loved silk scarves. Shoe enthusiasts can look forward to bringing home a pair from the selection that flaunts Gucci’s own take on the famous Adidas Gazelle sneakers for both men and women.


The first Adidas x Gucci lookbook anticipates the launch of the collection on June 7th across select Gucci stores, dedicated Pop-Ups, online on Gucci.com, and on the Adidas CONFIRMED app.

(All images provided b Gucci)
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Carlijn Jacobs

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.